Proposal for print production 2
I think our article should be published in Vibe magazine as we both share similar target audiences. Also the music featured in our production appeals to the same type of audience of Vibe.
The primary target audience for our production is both males and females aged between 14-21. However the secondary audience is individuals aged between 21-26. This is very much identical to Vibe magazine; in turn this will attract more readers, which will be beneficial for the magazine on the whole, in terms of profit and turnover.
If we were to publish our article in a different magazine with a slightly different target audience, it will be difficult to attract masses of readers, as the audience interests are diverse. As a result, small numbers of people will read our article, which is not our intension.
Consequently by publishing our article in Vibe, it will save us trying to attract the wrong type of audience, so the correct section of the audience is targeted. As a result money and time is saved.
By Rohin
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